
Sublime Mel
01 · Food
Naming · Initial strategy · Visual Identity
Strategy, naming and visual identity for businesses that want to be perceived with greater value.
O processo começa com compreensão e clareza, para que a identidade represente o negócio com coerência.
Brands created from scratch or evolved through strategy, naming, logo and a coherent visual system.
For when a brand no longer reflects the company’s moment, position or maturity.
The identity continuing in digital, with a coherent institutional presence.
Getting to know the business, its moment and what the brand needs to communicate.
Turning understanding into focus, criteria and direction.
Building a clear, distinctive and coherent identity.
Preparing the brand to show up consistently.
Fortunato Brands leads every project closely, with authorial direction, care and a direct relationship.